Check On Him

Check On Him is a suicide prevention PSA centered on the emotional burden Black men often carry behind outward composure. Through intimate portraiture, restrained typography, and the song “Flightless” by Coy Panda, Ariza, and Elin Sandberg, the film challenges the instinct to accept “I’m fine” as the end of the conversation. The message asks viewers to notice, reach out, and stay present, especially when someone appears strong enough to carry everything alone. The campaign closes with a direct reminder: check on him, and remind him that he is worth staying for.